The Trend Forecaster's Handbook

This highly educational book for students interested in learning more about the world of trends, trend predictions and consumer perception techniques.

This book gives you the skills to understand and follow trends and use them to inform your research, design, and product development. Highly visual, presents the world of trend forecasting and consumer insight step by step, with quotes, interviews and case studies from key players. Each chapter provides hands-on exercises and examples that allow students to try out the techniques or methodologies explored.

Trends are a fundamental part of our emotional, physical and psychological landscape, and by predicting trends we can begin to understand what drives and motivates consumers.

388 illustrations
216 pages
Size: 280 x 216 mm
Published: 10/18/2010