Fashion Marketing

This second edition of Marketing Fashion is the fundamental guide to the Marketing principles for creating a customer profile, brand and positioning. The book explains the key conceptual elements for creating a brand, how to apply them in the Fashion and Retail market, from mass consumption to haute couture.br everything from fairs, to social networks, media, online and everything in between.

Book written in English

Author: Harriet Posner

300 illustrations

240 pages

257x190 Pages

Published August 2015