Logo, The Reference Guide to Symbols and Logotypes

The next time you're trying to create a logo, check out this book. Most likely, this has already been done. By raising the bar, this wonderful feature will make better designers out of all of us. ” - Michael Bierut.

This vast collection of over 1,300 symbols and logos - neatly organized into 75 different categories according to their basic visual form - includes the work of past masters such as Paul Rand and Saul Bass, along with some of the most exciting work by designers. contemporaries. This is a complete guide to the history, development and style of identity design.

1410 illustrations
352 pages
Size: 196 x 152 mm
Published: 02/02/2015