Creating a Brand Identity, A Guide for Designers

This bestselling book is ideal for students, professionals, and agencies working in the fields of:
Graphic design
Branding
Brand Management
Advertising
Marketing
Communications

Created by design and brand expert Catharine Slade-Brooking, this book includes exercises and examples that highlight key activities graphic designers perform to create successful brand identities, including:
Defining the Audience
Analyzing competitors
creating mood boards
naming tags
Logo design
presentations
Rebranding
Launch of a new brand identity

300 illustrations
160 pages
Size: 230 x 190mm
Published: 01/18/2016